Programmatic Specialist

As a Programmatic Specialist, you will be responsible for each and every step in the campaign process; strategy, planning, setting up, tagging, optimizing and reporting. Your goal is to improve the quality and results of great campaigns. The Programmatic Specialist is also responsible for providing optimal service to his/her clients and overall satisfaction with the business.

You are the link between (client) strategy and great media and the technology partners. You enjoy absorbing the latest developments within the digital landscape and spreading this within a team of more than 15 specialists. Data, technology and media skills are in your blood. Even though we now work partly from home, you find it important to be connected with your colleagues and to share your knowledge.
 

Key Responsibilities

• Operate as support for day-to day client service: client account management, conduit between client and operations & finance, selling of services, tactical campaign design, analysis, reporting and related campaign duties Combine media market & technical knowledge, data analysis and client feedback to configure, operate and optimize complex campaigns to meet client objectives
• Become an expert in the use and best practices for multiple Demand Side Platforms (DSP), offering insights on how to improve campaign effectiveness through deep use of each platform’s functionality, although in-console campaign management is not a part of this role
• Develop in-depth knowledge of the digital media industry and media market dynamics
• Develop relationship with campaign engineering team
• Consult with clients and agency planning teams regarding development and alignment of campaign parameters to sell in and develop awesome services
• Deliver insight into delivery and performance implications of campaign constraints
• Design media and audience strategies and tactics to maximize economic outcomes within campaign limits
• Ensure campaign management team manages all tactical media plan requirements and is correctly implemented in DSP consoles
• Assist in delivery of reports to track, measure, and analyze all campaign activities and drive resolution of delivery and performance issues
• Liaise with clients and agency teams on campaign performance and reporting

Desired Skills & Experience

• Excellent verbal and written communication skills, ideally comfortable in a consultative, client-facing environment
• Excellent quantitative and analytical skills with the ability to draw conclusions based on data
• Experience with statistics and related analysis methodologies
• Ability to investigate, analyze & solve problems, and clearly communicate results •    MS Office fluency, including Excel pivot tables & chart making
• Desire to work in an entrepreneurial atmosphere and be a self-starter
• Eagerness to get hands-on to figure out how things work
• Handle multiple projects in a fast-paced environment with the ability to learn and apply new concepts and tools quickly
• Ability to work collaboratively as part of a cross-functional team
• Teamplayer with at least two year experience within digital marketing ecosystem